How to change your business address on Google

The address lives inside Edit profile, under Location. Google's published steps are: go to your Business Profile, select Edit profile, then Location, and next to "Business location" select Edit. Enter your address details, then Save. On a phone it is the same path with one extra tap - open the Google Maps app, tap Business at the bottom right, then Edit profile and Location.

Here is the part that makes the address different from every other field on the profile, and it is the reason this page exists rather than a three-line answer. For the business name and the category, Google says you "might" need to verify again. For a move it is not a might: "If you move your business to a new address after it's verified, you must verify your business again."

So a typo in the suite number and a relocation across town are two completely different jobs, even though they happen on the same screen. One is housekeeping. The other puts your listing back in front of Google's verification process while your phone keeps ringing.

Everything attributed to Google on this page comes from its published Business Profile help pages as of November 2026, quoted wherever there is a rule.

Most DFW shops reading this go to the customer. If that is you, Google's instruction is the opposite of what feels right: "If you don't serve customers at your business address, remove your address from your Business Profile."

Google sorts businesses into three buckets, and which one you are in decides whether you are editing an address or deleting one. A service-area business is "A business that visits or delivers to customers directly but doesn't serve customers at their business address" - its own examples are cleaning services and plumbers. A hybrid business "serves customers at its business address but also directly visits or delivers to them," and it gets to show both. A storefront is the shop with a counter people walk into.

There is one line that settles most of the arguments about which bucket a shop belongs in: "If your business doesn't have permanent on-site signage, it's not eligible as a storefront and should be listed as a service-area business." A sign on the truck is not signage on a site. If the only thing at your address is a house with your trailer behind it, you are a service-area business, and the address should come off.

If you are not sure which you are, the classification question is covered in more detail in our guide to claiming and verifying your Google Business Profile. Come back here for the procedure.

Sign in first, to the right account. Google's requirement: "To edit your business info, you need to sign in to the Google Account that's linked to your Business Profile." On a lot of shops that is not the address the office uses today - it is whichever one was open the day somebody set the listing up.

The published route on a computer is five steps. Go to your Business Profile. Select Edit profile, then Location. Next to "Business location," select Edit. Enter your address details. Select Save.

In the Maps app: tap Business at the bottom right, Edit profile, Location, then the same Edit next to "Business location," enter the address and Save.

Type the address the way the post office has it, not the way you say it out loud. Google's address guidelines ask for "a complete street address," with "building, suite, and floor numbers and other unit info" included, and only "info that's part of your official address." Landmark directions are specifically out: avoid showing your address like "Corner of Main St. and Broadway Ave." or "Across from Central Park."

If Google does not recognize what you typed, it tells you: "If we can't find your address, you'll get a warning message. Re-enter parts of the address that are highlighted in red." Fix the red parts first. Retyping the whole thing a fourth time is how shops end up guessing.

New construction, a shop at the back of an industrial park, a county road with no street number - Google's map does not always have what you are typing. There is a published answer for it, and it is not a support ticket.

"If we still can't find your address, select Adjust to set a pin on the map to show where your business is." The same control fixes a pin that is simply in the wrong place: go to your Business Profile, Edit profile, Location, Edit next to "Business location," select Adjust, "Move the map so the pin points to your business location," then Done and Save.

This is worth ten minutes even when the address is correct, because the pin is what the customer's phone navigates to. A pin dropped on the center of a parcel can route a driver to the back fence of the property, and a plumber who cannot find your counter is a customer who calls somebody else. Google puts the same tool behind its Street View and driving-directions advice for exactly that reason.

One thing you cannot edit: "Based on your business category and location, your profile may show a location description" - the little line that says which part of town you are in - and "You can't edit your location description on Search or Maps."

If you go to customers, this is the switch you want, and it is in the same panel as everything else on this page. Go to your Business Profile, Edit profile, Location, Edit next to "Business location," then turn off "Show business address to customers" and Save.

Google puts a flag on it: "You should only choose to not show your address if your business is a service-area business." That is not a style note. A storefront that hides its address is making itself harder to find for no reason.

What replaces it: "If you hide your business address, your Business Profile will only show your service area. If you don't enter a service area, a local area is chosen for you. You can edit it later." So the address does not simply vanish and leave a blank - something goes in its place, and if you do not pick it, Google picks it. That is the single best argument for setting the service area in the same sitting rather than next week.

Shop owners resist this one because the address feels like proof the business is real. It is not what proves you are real to a customer in Arlington - the service area is.

Same panel, one row down. Edit profile, Location, then next to "Service area" select Edit, pick a suggested area or type one, and Save.

Four published rules decide what you can put in there, and the first one catches almost everybody who has run a trade business for a while.

You cannot draw a circle. "You can't set your service area as a radius distance around your business. If you previously set up your service area this way, you can't edit it. Instead you must specify your service-area by city, postal code, or another type of area." If your profile still shows a radius from years ago, it is frozen - you cannot adjust it, you can only replace it with named places.

You get twenty slots: "You can set up to 20 service areas based on the cities, postal codes, or other areas you serve." For a DFW shop that is enough for the suburbs you actually drive to and not enough to claim the whole Metroplex, which is the point.

There is a distance ceiling, and it is stated in drive time rather than miles: "The boundaries of your overall area shouldn't be more than about 2 hours of driving time from where your business is based." Nobody in Fort Worth is bumping into that honestly.

And service-area edits are slower than the rest of the profile: "If approved, service area edits may take up to 48 hours to show on your Business Profile." Ten minutes for an address, up to two days for the areas.

This is the case where the address edit is the smallest part of the job.

First, you re-verify. Not might - "If you move your business to a new address after it's verified, you must verify your business again." The method is not yours to choose, and for a service-area shop it is often a live video call. Plan the edit for a week you are around, not the Friday before you load the truck.

Second, do not start over. Google says it twice on two different pages: "Do not create a new Business Profile because of a change in a physical location or ownership," and "If your business relocates, do not create a new Business Profile for the new location. Instead, update the existing profile with the new address." Every review you have ever earned is attached to the profile you already own.

Third, the reviews travel with you. "If you move to a new address and keep the same business name, Google will transfer your reviews automatically." There are exceptions, and they are not trades: "For certain business categories, like hotels, golf courses, or scenic attractions, reviews might not be automatically moved."

Fourth, if somebody has already made the mistake - a new profile created and verified at the new address while the old one sits there with nine years of reviews on it - there is a published route back: "If you unintentionally created and verified a new profile due to a change in physical location or ownership change, contact us to transfer your reviews from the old profile to the new one."

The practical order for a move: change the address on the existing profile, get through verification, fix the service area, then spend an afternoon on everywhere else the old address is published - your own website footer, the trucks, the invoices, your Facebook page, the directory listings a marketing company set up for you in 2019. That last part is not Google's instruction, it is ours, and it is the half that usually gets skipped.

The most common thing that goes wrong after a move is not the edit. It is the second pin that shows up at the old building.

Google's rule is one profile per business: "You can have only one Business Profile for each business. Multiple profiles for the same business may mislead your customers and are against our policies. If a profile is considered a duplicate, it won't show on Google Search or Maps." The quality guidelines say the same thing from the other direction - "There should only be one profile per business, as this can cause problems with how your information displays on Google Maps and Search."

Google names three reasons a profile gets flagged as a duplicate, and the second one is the one that bites a shop that moved into a unit somebody else vacated: an existing verified profile for the same business, "Same address: Multiple profiles have the same address," or multiple profiles for the same business offering different services.

If the duplicate is yours and you made it: "If you created a duplicate profile by mistake, you can remove it without affecting your verified listing." Read the warning before you do it, because it is not reversible - "When you remove a duplicate profile, all content and linked managers will be removed, so make sure to remove the correct profile." Keep the one with the reviews on it.

If both are live on Maps and you want them combined, the route is a merge request rather than a delete: "To request a merge when 2 or more Business Profiles for the same business exist on Maps, report a suggestion on Google Maps. All merge requests are subject to review." Know what a merge costs first - "When 2 profiles are merged, their reviews are combined, but replies to reviews may be lost. For the merge to be successful, the profiles must represent the same business and should have the same info." If you have written thoughtful replies to a hundred reviews, that line is worth reading twice.

And if Google has wrongly merged you with the business next door: "If Business Profiles for 2 distinct and eligible businesses were incorrectly merged, contact support to appeal the duplicate status." Two real businesses can share an address, but "If both businesses serve customers at the same location, you'll be asked to provide evidence of permanent signage that clearly shows both businesses."

Owners find this one on a Tuesday afternoon and assume they got hacked. Usually it is Google's own update system.

"If we receive reports that your business info isn't accurate, we might update your profile. If this happens, you'll get a notification and find an alert in the 'Edit profile' section of your Business Profile." The reports come from several sources, and the notification is easy to miss if nobody reads mail at the account that owns the listing.

The fix is the same edit described above, plus the step that stops it coming back: find what told Google you are somewhere else. An old address still published on your website, in directory listings or on your own social pages is the most common source, and correcting the profile without correcting the source is how shops end up changing the same field three times.

The other reason an edit looks wrong is that it has not finished. "Edits that you make to your verified Business Profile are reviewed to ensure they follow our guidelines," and "Edits usually take up to 10 minutes to review, but sometimes it can take up to 30 days." While it is in the queue you will see Pending. Accepted means it is live. Not approved means Google could not confirm it: "Google might not approve changes if it can't confirm its accuracy. You might be able to appeal rejected business information edits." For an address, a rejection almost always traces back to a website or a listing that still says something different.

For a shop with a counter, the address is the front door and the Call button is one way in among several. For a service-area shop that hides its address - which is most of the home-service and mobile-repair businesses in DFW - the Call button is the entire storefront. There is nowhere to walk in. The whole profile exists to get somebody to tap a number.

That is why the two weeks around an address change are worse than usual for missed calls, not better. You are re-verifying, the service area may take two days to settle, and in the meantime customers are finding you and tapping the only button there is while you are halfway up a ladder at somebody else's house.

Handlebar sits behind that number. When a call goes unanswered, it texts the caller back within 60 seconds, holds an actual conversation about what is going on, and puts the job on your calendar. You keep your own number and nothing about your Business Profile changes. It is the same answer whether you moved last week or have been at the same address since 2011 - the profile's job is to get the call, and something has to catch it.